If you want to sell ebooks second: Good Product Description - How sell eBooks

Brief. Full. Clear. Suspense. Professionalism.

Did you know you can add basic HTML to your book description on Kindle using
Author Central? I didn't. But I do now, and I'm using it to make my ebook pages
better.

Once your cover gets a browser's attention, you need a good book description to
reel them in. Read back [...]

http://www.howsellebooks.com/if-you-want-to-sell-ebooks-second-good-product-description/